A Campaign and An Initiative by 2 Prominent Hospitals That Put Everyday Heart Health in Focus

Sep 29: SPARSH Hospitals launched an anthem film for its ‘Horn Don’t Maadi’ campaign, asking a simple question: If honking doesn’t move traffic, what is all that noise doing to us? The campaign looks at unnecessary honking, everyday stress and their relevance to the broader heart-health conversation.

Kauvery Hospitals, meanwhile, is taking the conversation from awareness to action with BEATS 2026, featuring its Marathahalli Circuit on 2 October. The five-station run-and-strength challenge brings fitness into the heart-health conversation, while the larger initiative supports Sankalpa 2.0, aimed at enabling free congenital heart surgeries for eligible children from economically underprivileged families in Karnataka.


Together, the two initiatives offer a timely story on how heart-health communication is moving beyond medical advice to address everyday behaviours from the noise we create to the way we move.