Mumbai, Aug 18: Charwaha.com, the animal nutrition and healthcare platform operated by BNK Nanotech, today announced the appointment of Bhanu Dasgupta as Co-Founder and Chief Strategy and Sales Officer. Dasgupta, a 23-year veteran of global technology firms including Salesforce and Oracle with advanced credentials from IIM Bangalore, will lead the company’s strategic market expansion, institutional partnerships, and B2B2C sales engine.
The appointment comes as India’s animal nutrition sector enters a period of significant growth. The country’s animal feed market alone is valued at approximately USD 14 billion and is projected to exceed USD 21 billion by 2034, while the pet food segment is expanding rapidly from under USD 1 billion toward USD 1.5 billion in the early 2030s, driven by rising livestock productivity needs and the accelerating humanization of pets. Charwaha is positioned to capture a meaningful share of this multi-billion-dollar opportunity by building a trusted marketplace that connects quality-focused producers with both commercial livestock customers and pet parents.
“Bhanu brings a rare combination of enterprise-scale execution and genuine domain conviction,” said Pankaj Kumar Mishra, Co-Founder. “She has spent two decades building complex go-to-market engines and institutional relationships across India and APAC. That capability, paired with her personal roots in animal care and farming, makes her the ideal leader to take Charwaha from a strong foundation to category leadership in a market that is still largely underserved by organized, quality-driven platforms.”
Mahendra Singh, Co-Founder, added:
“We founded Charwaha to solve real problems for producers and pet parents alike - access, quality, and trust. Bringing Bhanu on board as Co-Founder strengthens our ability to scale responsibly while staying true to the needs of the animals and the people who care for them. Her leadership will be instrumental as we expand our producer network and deepen our consumer offerings across one of India’s highest-potential consumer and agri categories.”
Bhanu joins with a clear mandate to drive revenue growth, forge high-value partnerships with government bodies and industry institutions, and build the operational and governance backbone required for sustainable scale. She will also oversee the strategic development of Charwaha’s marketplace model that aggregates producers of cattle and pet nutrition and connects them efficiently with end consumers.
“I have spent my career helping organisations scale with both ambition and discipline,” said Bhanu Dasgupta, Co-Founder & Chief Strategy and Sales Officer. “Charwaha sits at the intersection of two worlds I care deeply about — technology-enabled marketplaces and the well-being of animals. Having grown up with pets, currently mum to two Rottweilers, and in the process of introducing livestock in my own farm, this is personal as well as professional. I am excited to work alongside Pankaj and Mahendra to build a platform that serves producers and pet lovers with integrity and excellence in a market with enormous runway.”
Bhanu’s prior experience includes leading large-scale talent, education, and go-to-market programmes at Salesforce, and driving Academy expansion and enterprise cloud adoption across multiple APAC markets at Oracle. She holds advanced credentials from IIM Bangalore and an ISO 31000 certification in risk management, bringing deep expertise in government and institutional partnerships.
