Las Vegas, NV,October 02, 2024 — Hall of Fame Basketball Coach, Lon Kruger, and Mark Wiley, a Las Vegas community leader and representative for Keller Williams Sports + Entertainment (KWSE), are proud to announce a national partnership with the American Cancer Society and the National Association of Basketball Coaches to support the Coaches vs Cancer program. This collaboration brings together the worlds of real estate, sports, and philanthropy to make a significant impact in the fight against cancer.
Lon Kruger has been a member of the Coaches vs. Cancer Council since 2007 where he has served as the Council’s Chair, receiving such honors as the Coaches vs. Cancer Champion Award in 2012, and the prestigious St. George National Award in 2017 for his extraordinary service to the community. For the past 17 years, he has hosted the Coaches vs. Cancer Golf Classic locally in Las Vegas, raising more than $15 million to date.
Kruger emphasized the importance of this new partnership: “In my years with Coaches vs Cancer, I’ve seen firsthand the power of teamwork in fighting this disease. Bringing KWSE into our lineup is a game-changer. Their nationwide network and community connections will help us reach more people, raise more funds, and ultimately, save more lives. This partnership is a slam dunk for our cause.”
As part of this initiative, Mark Wiley, will host the exclusive kickoff event featuring UNLV Men’s Basketball Head Coach Kevin Kruger and members of his team. This event, scheduled for October 5 at The Mendenhall Center on UNLV campus, will bring together community leaders, sports enthusiasts, and philanthropists to raise awareness and funds for cancer research and support programs.
“We’re excited to leverage our network and resources to support such a vital cause,” said Wiley. “By partnering with the American Cancer Society and National Association of Basketball Coaches, we’re creating a unique opportunity for our community to come together, make a difference, and forge meaningful connections.”
This partnership is part of a national initiative involving Keller Williams Sports + Entertainment agents in markets all across the country, each collaborating with their local collegiate basketball coaches to support the Coaches vs Cancer program.
This fall, there are 14 additional events scheduled to take place in select markets, and the 400+ KWSE members nationwide will launch a social media campaign to raise awareness about Coaches vs Cancer and highlight the various programs offered by the American Cancer Society to support individuals and families affected by cancer in our community.