Mar 17: Lakmé, one of India’s most iconic beauty brands, today announced the launch of its latest innovation, the 9to5 HYA Beach Edit—a first-of-its-kind SPF-infused, sun-ready makeup collection designed for modern Indian consumers.

 Blending high-performance makeup with sun protection, the new range introduces a seamless fusion of sweat-proof durability, lasting hydration, and vibrant colour—crafted specifically for Indian skin tones and climate.

A New Era of Sun-Safe Beauty

With evolving lifestyles where work and leisure blend effortlessly, Lakmé reimagines traditional beauty routines. The 9to5 HYA Beach Edit is designed for today’s dynamic woman—offering breathable comfort, long-lasting wear, and a natural, skin-like finish that transitions from desk to dusk without the need for touch-ups.

Infused with SPF and Hyaluronic Acid, the range delivers sweat-proof, heat-proof, and beach-proof performance, ensuring makeup stays fresh and flawless throughout the day.

Complete SPF-Infused Makeup Lineup

The 9to5 HYA Beach Edit features a full range of waterproof and transfer-proof essentials:

• Cushion Foundation (SPF 40): Lightweight, buildable coverage with a hydrating matte finish for a second-skin effect

• Lipstick + Liner Duo (SPF 30): A 2-in-1 product delivering precision definition and rich colour payoff

• Cream Blush (SPF 30): Multi-use, blendable formula for lips, eyes, and cheeks with a dewy finish

• Lip Gloss Stain (SPF 15): Combines gloss, hydration, and long-lasting tint in a non-sticky formula

• Color Correcting Concealer (SPF 40): Dual-action corrector and concealer with lightweight, buildable coverage

• Makeup Mist with UV Protection: Hydrating setting spray that locks makeup while providing sun protection

Each product is enriched with skin-loving ingredients such as Hyaluronic Acid, Vitamin E, and nourishing oils to ensure hydration, comfort, and long wear in outdoor conditions.

Designed for Indian Skin and Climate

By combining SPF with everyday makeup essentials, Lakmé pioneers a new category of hybrid beauty—where protection meets performance. The collection is tailored to suit diverse Indian skin tones while addressing the challenges of heat, humidity, and sun exposure.

The 9to5 HYA Beach Edit is now available on Nykaa, Amazon, the official Lakmé website, and leading retail stores across India.