Organic Tattva Introduces ‘Shddhasana’: Because Wellness Begins Long Before You Step on the Yoga Mat

New Delhi, June 24: While Yoga Day often celebrates physical postures and mindfulness practices, Organic Tattva is shifting the conversation to what truly fuels holistic wellness: purity on the plate.

With the launch of its new sprouts campaign featuring Kareena Kapoor Khan, Organic Tattva introduces the philosophy of Shddhasana the practice of embracing purity in everyday food choices. The brand believes that wellness doesn’t begin when you step onto a yoga mat; it begins with the food you consume every day.

The message comes at a critical time when food transparency is under the spotlight and regulators are cracking down on misleading health and organic claims. As consumers navigate a growing number of wellness labels, Organic Tattva is encouraging them to look beyond surface-level claims and ask deeper questions about quality, safety and authenticity.

In the pulses category, terms such as “unpolished” have become common but it’s not sufficient . However, Organic Tattva believes true purity demands far more than a single processing claim.The brand’s organic dals and pulses are backed by:

• Non-fumigated processing practices

• Testing for over 250 pesticide residues

• Certified organic sourcing

• End-to-end traceability and quality assurance

• No artificial preservation methods

For Organic Tattva, Shuddhasana is not merely a campaign , it is a commitment to helping consumers make informed choices rooted in purity and trust.

Kriti Mehrotra, Co-Founder, Organic Tattva, said:“Yoga is not limited to an hour on the mat. The choices we make every day from what we eat to what we feed our families are equally important. Through Shddhasana, we want to inspire consumers to embrace purity as a way of life. In food, purity goes far beyond labels like ‘unpolished.’ Consumers deserve to know whether their dals are non-fumigated, whether they have been tested for pesticide residues and whether every stage of sourcing and processing meets the highest standards. At Organic Tattva, our promise is simple: complete transparency, uncompromising quality and food that families can trust.”

The company’s Yoga Day initiative highlights sprouts as one of nature’s most wholesome foods while reinforcing a larger message: wellness starts with purity. In an increasingly crowded health-food landscape, Organic Tattva believes consumers should expect evidence not just claims.

Because true wellness is not just about Asanas. It is about Shddhasana.