Bringing luxury closer Audi x Ajio Luxe collection for aspirational customers
Mumbai: 6th Oct 2025: Audi India has partnered with Ajio Luxe, India’s leading luxury platform, to bring the Audi Collection to customers, enthusiasts and brand loyalists across the country. As the festive season unfolds, the collection offers aspirational buyers an opportunity to celebrate with premium lifestyle choices that carry Audi’s progressive design ethos into everyday life.
The collection, featuring over 30 lifestyle products spanning accessories, premium collectibles, and precision-crafted miniatures, blends Audi’s iconic design language with everyday sophistication. With prices starting at ₹3,000, the range combines performance-inspired design and craftsmanship, making luxury more accessible to aspirational buyers beyond metro cities.
Through Ajio Luxe’s nationwide reach and seamless digital-first access, the Audi x Ajio Luxe partnership ensures that luxury is no longer confined to select cities. Instead, it empowers customers across India to experience Audi as a lifestyle symbol—refined, progressive and confidently understated.
Collection Highlights:
- Business: Refined accessories designed for professionals, combining elegance with functionality.
- Casual: Relaxed sophistication through versatile accessories like sunglasses, caps and bags for everyday confidence.
- Active: Durable and versatile gear tailored for dynamic lifestyles and mobility.
- Audi Sport: Performance-inspired designs that reflect Audi’s motorsport DNA.
- Miniatures: Precision-crafted scale models that capture the spirit of Audi’s legendary vehicles.
The Audi Collection reflects the brand’s philosophy that style is an extension of performance, offering aspirational customers refined lifestyle choices that go beyond mobility.