Blissclub launches AirMelt collection with new fabric engineered for all-day wear
Bengaluru, 16 July 2025: Blissclub, a homegrown movement-first apparel brand for women, has announced the launch of its latest collection – AirMelt™️. Engineered for comfort, flexibility, and all-day wear, the collection introduces a new fabric innovation that supports Indian women through every part of their day, from work to leisure.
Developed using a premium polyester-spandex blend, AirMelt™️ is characterised by its featherlight feel and four-way stretch. The material also offers sweat-wicking capabilities, making it suitable for both indoor and outdoor movement. Blissclub has adopted fibre-stage dyeing techniques for this collection, resulting in colours that are long-lasting and resistant to fading.
The inclusive range features silhouettes tailored for Indian body types, including flare pants with invisible pockets, cuffed joggers, shorts, crop tees, apple-hem tees, and zippered jackets. The designs aim to provide functional versatility while offering easy styling options for everyday wardrobes.
“AirMelt™️ is the result of months of research, material testing and design iteration,” said Minu Margeret, Founder and CEO of Blissclub. “Every detail was carefully considered to ensure the garments move with you and feel like second skin. We wanted to create pieces that allow women to go about their day without feeling restricted or uncomfortable. At Blissclub, we have always believed in designing for how Indian women actually live and move, and AirMelt™️ is our response to that. It brings together thoughtful construction, everyday performance and unmatched softness in a way that feels seamless. Our goal is to create clothing that doesn’t just look good but feels effortless to wear and adapts to your day.”
The launch comes at a time when India’s women’s apparel segment is witnessing growing demand for performance-led clothing that caters to both active and casual lifestyles. AirMelt™️ adds to Blissclub’s existing portfolio of proprietary fabric lines such as BareButter and RibSupreme, which combine technical features with flattering silhouettes.
Blissclub’s latest collection is now available on blissclub.com and in retail stores across cities.