Curefoods Launches PHAT Burger; Affordable Gourmet Burgers with Bold Flavours

Bengaluru, 27th September 2025 — Curefoods, Bangalore-based, internet-driven multi-brand food services company, today announced the launch of PHAT Burger (Pretty Hot And Tempting), a gourmet burger brand that brings international flavours with a cheeky, youthful edge. The brand has gone live in Bangalore and Delhi-NCR, marking its entry with a reception from young diners.

as an affordable gourmet, PHAT Burger is crafted to make indulgence part of everyday. With premium ingredients, bold flavours, and pocket-friendly pricing, it bridges the wide gap between fast-food chains and hyper-premium burger outlets. Its striking, high-contrast packaging and playful brand voice are designed to cut through the clutter and appeal directly to Gen Z and young professionals, who are driving India’s evolving food culture.

The PHAT menu offers an elevated twist to comfort food — from juicy gourmet burgers and crunchy burger wraps to indulgent appetisers like fries, onion rings, and wings. Each item is built to deliver on taste and presentation while remaining accessible to a wide audience.

Ankit Nagori, Chief Executive Officer, Curefoods, said, “PHAT Burger is built on a simple promise: great-tasting gourmet burgers don’t have to come with an elite price tag. We want to make premium indulgence a daily experience for India’s young consumers. With PHAT, we are giving them bold flavours, playful energy, and quality they can trust — all at prices that work.”

The launch of PHAT Burger strengthens Curefoods’ growing portfolio of F&B brands, reinforcing its mission to build the next generation of Indian F&B experiences.

PHAT Burger is available for delivery exclusively on Zomato and Swiggy in Bangalore and Delhi-NCR.