PerformAce Unveils Tools to Drive Precision, Scale, and Safety in Advertising

16 Sept 2025, New Delhi – PerformAce, an innovator in advertising technology and brand engagement, has today announced the addition of five new solutions to its AdTech suite- NativeHub, AudienceX, VisionTV, InSightX, and ConnectX. These solutions make it easy for brands to execute smarter, safer, and more scalable campaigns in both digital and experiential environments.

“With this expanded suite, PerformAce is bringing precision, scale, and creativity under one roof-helping brands engage audiences seamlessly across touchpoints, while ensuring campaigns remain effective and future-ready,” said Saurabh Gaur, CEO PerformAce.

NativeHub
NativeHub allows advertisers to run native-style ads across a wide network of websites and apps by aggregating capabilities from multiple SSPs into one streamlined platform. Simply put, it’s one tool to run native ads automatically across channels; without managing them one by one.

AudienceX
AudienceX offers precise, privacy-first targeting by using curated audience data powered by behavioral and interest-based signals, instead of personally identifiable information. It helps advertisers reach the right people, at the right time, without relying on sensitive personal data.

VisionTV
VisionTV takes advertising to the Connected TV (CTV) ecosystem with AI-powered segmentation, brand safety, and scale.

Key features include:
• Unique Reach Planning: Keep track of reach across premium CTV inventory
• Discrete Frequency Capping: Minimize ad fatigue and spend
• Household Sync: Augment brand storytelling across CTV and mobile
• Prime Time Scheduling: Maximize retention and brand effectiveness during prime time periods 

InSightX
InSightX is a sophisticated audience planning tool that enables marketers to blend behavioral, geo, and psycho demographics to gain an understanding of who an audience is, where they are and what they care about… enabling marketers to be smarter and more contextually relevant in their campaigns 

ConnectX
ConnectX represents PerformAce’s entry into physidigital experiential marketing – physical activation and measurable digital participation.

Through ConnectX brands can:
• Conduct high-impact on-ground activations with measurable outcomes
• Develop scalable IPs in entertainment, sports, lifestyle (eg, Indian Sneaker Festival, Indian Furr Festival)
• Engage communities at scale through cultural festivals, society events and purpose driven initiatives.