Daewoo and MIL Form Alliance to Launch Lubricants in India
New Delhi, 30th April 2025: Daewoo, the globally renowned brand known for its legacy of engineering excellence has officially entered the Indian automotive lubricant sector with a spectacular launch event held at Le Méridien, New Delhi. The launch marks a pivotal moment in the industry as Daewoo Lubricants now becomes available in India under a strategic licensing collaboration with Mangali Industries Limited, a trusted name in the Indian manufacturing landscape.
Marking its official entry into the Indian automotive market, Daewoo Lubricants, launched its premium range of high performance lubricants designed for a wide variety of vehicles from two wheelers and passenger cars to commercial and agricultural vehicles. With a legacy of engineering excellence and innovation, Daewoo is recognized for producing reliable, durable, user-friendly products as the brand emphasizes to make quality accessible to a wide range of consumers. The launch of Daewoo Lubricants sets a new benchmark in India’s lubricant sector, offering world class quality tailored for Indian driving conditions.
The high-profile event brought together leaders from the automotive and lubricant sectors, along with key stakeholders, to witness the signing and presenting of Licensee Certificate, while unveiling of Daewoo’s premium range of lubricants, built to win the diverse driving conditions in India. The collaboration aims to deliver advanced technology designed to extend engine life, improve fuel efficiency, and promote sustainable mobility.
Unveiling Daewoo Lubricants, Mr. Vineet Singh, Director – Strategy & Growth, Daewoo, mentioned – “Daewoo has always stood for innovation, trust, and performance. Through this powerful alliance between Daewoo and Mangali Industries Ltd., we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long term journey dedicated to empowering the Indian automotive industry.”
Mr. Sang-hwan Oh, DGM, POSCO – Korea, conveyed his enthusiasm about the launch and emphasized on Daewoo’s dedication to quality and customer satisfaction, ensuring that every product meets rigorous international standards while adapting to evolving demands of local consumers.
With this strategic move, Daewoo aims to redefine lubricant excellence in India, providing consumers with reliable, high-performing, and environmentally responsible products.