JLR India Slashes Range Rover SV Prices by Up to INR 75 Lakh Ahead of India–UK FTA

New Delhi, May 5 (BNP): Jaguar Land Rover (JLR) India has announced a significant price reduction of up to ₹75 lakh on its flagship Range Rover SV models, ahead of the expected benefits from the India–UK Free Trade Agreement (FTA).

The company said the revised pricing applies to its completely built unit (CBU) models imported from the UK, with the steepest cuts seen in the high-end SV range. The Range Rover SV has been reduced from ₹4.25 crore to ₹3.5 crore (ex-showroom), while the Range Rover Sport SV now starts at ₹2.35 crore, down from ₹2.75 crore.

According to JLR India, the price revision reflects anticipated changes in import duties once the FTA comes into effect, and the new prices are effective immediately.

Managing Director Rajan Amba said the move is aimed at passing on expected trade benefits to customers in advance and strengthening the brand’s presence in India’s luxury car market.

The company clarified that prices of locally manufactured models, including Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport, remain unchanged. Models such as Defender and Discovery will also retain current pricing as they are manufactured outside the FTA’s scope.