Allentown, PA, August 22, 2024 — KDrama Tours proudly announces its official launch as the premier tour company exclusively offering immersive experiences for fans of Korean dramas, capitalizing on the global phenomenon known as the “Hallyu Wave.” With the rapid growth in international viewership of K-Dramas, KDrama Tours provides a unique opportunity for fans to explore iconic filming locations, immerse themselves in Korean culture, and experience the sites where stories that have captured hearts around the world were created.
About the Hallyu Wave
The “Hallyu Wave,” or “Korean Wave,” refers to the global popularity of South Korean culture, including K-Pop, fashion, beauty, and wellness, and even cuisine. Over the past decade, the Hallyu Wave has grown exponentially. In recent years with the availability to watch K-Dramas on streaming services such as Netflix, Korean dramas are continuing the charge. Recent statistics show that international viewership of Korean dramas has increased by over 200% in the past five years, with streaming platforms reporting millions of hours watched worldwide. Popular series like Crash Landing on You, Squid Game, and recently Queen of Tears have become global sensations, attracting dedicated fan bases from Asia to the Americas and Europe.
About KDrama Tours
KDrama Tours specializes in crafting curated travel experiences that bring fans directly to the heart of their beloved K-Dramas. From visiting picturesque locations of romantic scenes to exploring the bustling streets featured in thrilling sequences, each tour is designed to transport participants into the world of Korean dramas. Highlights of the tours include guided visits to famous filming spots alongside traditional Korean cultural experiences, plus an appropriate time to explore, shop, and dine on your own.
“The global growth of K-Dramas has been nothing short of remarkable, and we are thrilled to launch KDrama Tours to bring fans even closer to the stories they love,” said Steven Simao, Founder and CEO of KDrama Tours. “We noticed there were various companies offering day trips focused on Korean Dramas, but intentionally created our tour company to be more immersive for true fans. Our tours offer more than just sightseeing – they are a way to connect with the stories, characters, and culture that make K-Dramas so special.”
KDrama Tours also plans to promote various cruises which visit ports in Korea offering exclusive K-Drama themed shore excursions in the Korean ports for guests booked via KDrama Tours.