Dabur Réal Launches ‘Real wale rang’ Holi Campaign

Kolkata, Mar 5 : Dabur India Limited, the leader in the packaged fruit juice category, announced the launch of its vibrant festive campaign, “Real wale rang sab pe chadh jaaye.” Positioning Réal Fruit Power as the ultimate hydration and energy companion, the campaign celebrates the uninhibited, raw joy of India’s most colorful festival.

The “Real wale rang sab pe chadh jaaye” initiative encourages people to shed their inhibitions and embrace the “Rangbaaz” spirit playing with their whole hearts while staying fueled by the natural goodness of fruit nutrition. At the heart of the campaign is a high-energy musical film that captures the soul of a modern Indian Holi: a seamless blend of tradition, spontaneous dance, and the authentic bonds of friendship.

“Holi is more than just colors; it’s an explosion of energy and emotions. With ‘Real wale rang sab pe chadh jaaye,’ we want to remind our consumers that the best way to enjoy the festival is to be your authentic self. Réal Fruit Power provides the essential nutrition and hydration needed to keep that energy high, from the first splash of color to the last dance beat.”

Mr. Mayank Kumar, Vice President -Marketing, Dabur India Ltd. said.

The campaign moves beyond the curated “Instagrammable” moments to celebrate the beautiful mess of the festival. As families gear up for large-scale celebrations, Dabur Réal’s range of fruit juices serves as the perfect host for guests and a constant source of refreshment for revelers.

“Our campaign film captures the essence of a ‘No Filter’ Holi. We believe that when you are fueled by the goodness of fruit, you have the stamina to go ‘full-on rangbaaz.’ We are proud to be the trusted partner for millions of Indian households, ensuring that their festive spirit remains undiluted and their health remains a priority.”

Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said.