HCLTech partners with Hockey Victoria to support Melbourne Cobras
MELBOURNE and NOIDA, India, Mar 11 —HCLTech, a leading global technology company, today announced a partnership with Hockey Victoria to support the Melbourne Cobras franchise, which will debut in the Hockey One League this year.
The Melbourne Cobras is the eighth franchise to join Australia’s premier domestic hockey competition. As part of Hockey Victoria’s vision to build a globally connected and inclusive franchise, the Melbourne Cobras will bring together Indian international players alongside leading local talent, strengthening the future of the sport in the region while celebrating the diversity of the community.
As part of the partnership, HCLTech will design and develop a digital fan engagement platform for Hockey Victoria and the Melbourne Cobras. Going beyond traditional sponsorship, HCLTech will apply its global experience in building large-scale digital platforms for sports organizations to enhance fan engagement across digital channels.
The platform will feature live match insights, interactive content and personalization, helping fans across Australia and India connect more closely with the team and the sport.
“We are proud to partner with Hockey Victoria to launch the Melbourne Cobras,” said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech. “We have helped leading sports organizations around the world build strong, scalable fan platforms and we are excited to bring that experience here to create a more connected fan experience and help grow hockey across Australia and India.”
Andrew Skillern, Chief Executive Officer of Hockey Victoria, said, “The launch of the Melbourne Cobras represents a defining moment for Hockey Victoria and for the future of our sport. From the outset, our vision was to build a team that reflects the diversity of our community while showcasing world-class hockey talent on an international stage. Partnering with HCLTech enables us to offer a truly innovative and inclusive experience for fans.”
