Mumbai, Apr 15 (BNP): PayU has introduced an AI-powered outbound voice call assistant designed to enhance its merchant onboarding process through intelligent voice-based interactions.

The new system enables automated conversations with merchants, allowing the platform to engage, verify details, and complete onboarding through natural dialogue. The voice assistant currently supports English and Hindi, with plans to expand into additional languages in the future.

This initiative forms part of PayU’s broader strategy to evolve into an AI-driven organisation across the entire merchant lifecycle, improving efficiency and user experience through automation and voice intelligence.

By integrating AI into its onboarding workflow, PayU aims to simplify processes, reduce manual intervention, and make merchant registration faster and more seamless.